Align Your Brand with Your Customer

 

% Organizational Goals for B2B Content Marketing

Source: B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends—North America

To be the leader in any niche, your brand has to be clearly defined in the mind of your ideal customer. It matters how you present your business to prospects and customers, what kind of experience you are creating for them and what type of relationship you develop. The right content peppered with your brand's personality will go a long way at helping you become distinct in your niche industry.

We know how to ferret out what makes you magical and how to identify and characterize your ideal customer personas. By being clear about what you do and who you serve, you can clear a path to prospects looking for a business exactly like yours while poorer fits veer off to competitors. You win because you're not having an identity crisis and the quality and longevity of the customers you get is win-win.

How we improve brand positions:

  1. Identify existing market share and competitive landscape
  2. Distinguish customer viewpoints and isolate brand identity
  3. Design narrative and messaging strategy with appropriate tactics
  4. Measure engagement and response rates and adjust

Being all things to all people is a positioning killer. We help you figure out who you are from a unique vantage point of your ideal customer and then help you showcase who you are and what you do in the perfect light. Competitors soon fade from the rear view mirror and you can enjoy better quality customers who are lifelong advocates of your business.

Sound like something you want to talk more about? Book a complimentary call with Terry Pappy now.