When someone shares their idea, their dream, their project with you, do you go with them? Or do you suddenly think of the problems they'll have as they move forward?
Often past experience or system-imposed limits make us judge possibility. Judge vision. Judge dreams. When a customer, a colleague or a friend shares an insight, fan their flame. Acknowledge the probability that what they're thinking, feeling, or imagining could actually work. Encourage them to be amazing and see what happens.
That's true cocreation at work.