Employee Social-Powerment

I just read a transcript of Michael Port (author, Book Yourself Solid) and David Meerman Scott (author, Real-Time Marketing & PR) where they discuss, among other things, social technology and an employee's ability to self-direct their success and professional networks. David shares his personal experience with a socially-empowered Nordstrom associate and how he was nurturing and growing his personal client relationships.

This interview not only speaks to David's area of expertise in leveraging social media as the new PR tool, but how these places where people gather, communicate and share can be huge areas of opportunity for a business to extend its influence.

Read or listen to the interview here.