The Rise and Success of Content Marketing

Regardless of your industry, you can always benefit from getting more sales. If this is indeed your objective, then business development strategies should be important to you. One of the most popular tactics among modern businesses is content marketing. If you have no idea what it is or simply don’t have time for it, you can always outsource this job. In fact, plenty of experts recommend this option.

Why Content Marketing is Effective

If you're unconvinced that content marketing is a necessity for business development, you only need to look at the numbers to shift your understanding of its value. According to the Content Marketing Institute, some studies have found that the ROI of content marketing is over three times that of paid search.

This might be surprising to those who have long thought that paid search is the most cost-effective option, but it comes as no shock to business owners who understand that content appeals to both prospects as well as search engines. More specifically, search engines can bring your content to your audience. In turn, as people begin reading content that educates them about your products and services, they start building trust in your brand and business, leading to more sales.

The Basics of Good Content

Whether you plan to outsource this type of marketing or want to try it yourself, you should be clear about the basics. BloggingPro sums up some of the most important qualities of the best content, claiming that your content should be:

  • Original
  • Useful
  • Shareable
  • Branded
  • Regularly updated
  • Keyword rich
  • Optimized for mobile

So whether you decide to share blogs, videos, podcasts, infographics, slideshows, or other types of content, make sure you keep these qualities in mind for the best chance at achieving more sales.

Outsourcing the Writing and Research

When reporting the results of a poll done by Skyword, Marketing Land attested that just under half of the businesses polled said they have a content marketing strategy. At the same time, only a minority of these businesses have been properly tracking their results, making it difficult for them to know whether their strategy has actually been working.

Additionally, about 46 percent of the business owners polled said they post new content weekly, but about 40 percent admitted they would prefer to post at least once per day. The balance of the poll paints a similar picture, showing that many business owners simply don't have the time or talent to create and post content as often as they would like. That's where outsourcing comes in as a valid solution, even if it is partly outsourced. According to Forbes, businesses that neglect to assign their content needs to professionals whether within the company or outside of it are likely to miss out on the many benefits of content marketing.

Terry Pappy

Orlando, FL 32814