Creative Marketing For Coaches

Provided for ILCT Students as part of a three-part teleseries on business marketing for coaches.
Host: Terry Pappy, CEO of Better3, a full-service customer relationship marketing, branding and business development firm.
You can contact Terry via email at

Part 1: Discover Your Why

September 20, 2017, 3:00-4:00 PM EST

Reverse engineer your marketing and lead generation by discovering why you do the work you do. This goes well beyond the basics such as: "to have my own business, help people, make money, have more freedom," etc. and into a deeper realm of the essence of why you do the work you do.

Explore, define and create your why in this conversation and build the foundation for all of your marketing messages. Watch his TEDx video that started the sensation:


Recommended reading:

Simon Sinek's "Start With Why"


Part 2: Discover Your Client

October 4, 2017, 3:00-4:00 PM EST

Take the work done in Part 1: Discover Your Why and develop a profile of your ideal client. This conversation will provide insight into the creative exploration of not only who you want to serve, but what their biggest pain points are and what their world is like.

You'll develop a continuity stream that molds perfectly with your why so that your work and who you serve gives you the greatest satisfaction and joy. When you are "in the zone" doing what you love because you're connected to your why, clients will seek YOU out.

Smiling client

Part 3: Discover Your Relationship

October 18, 2017, 3:00-4:00 PM EST

In this final call, we'll talk about how you can use your existing network to grow your coaching business. You'll gain insight in how you can pull it all together so your focus isn't casting "drift nets" out to the world to get clients, but is strategic, targeted and sincere in your communications outreach.

When you express why you do what you do, and speak to your prospective clients in a way that they hear and resonate with what you're sharing, you not only attract the clients you most want to work with, but you build a lifelong advocate and referrer of your coaching services.

Two men talking

About Terry Pappy

Terry was born and raised outside of Philadelphia, PA. She graduated from the Art Institute of Pittsburgh and Georgia Tech with degrees in Visual Communications and New Media. Her first job was in professional typography, and at 23, she launched Pappycards™ and received several awards for her writing and design.

In 1991, Terry relocated to Central Florida to work for an international commercial printer and later, the Tribune Company, where she expanded her skill set into digital media. Additional stops along the career journey included managing IBM/Advantis at Greenstone Roberts Advertising, led web teams at CNL, Inc., and Marriott Vacation Club International.

In 2004 Terry's husband Chuck passed away from melanoma. Her first book, a memoir dedicated to Chuck, received an honorable mention from Writer's Digest. She has published several nonfiction self-help books since, including a series of guides to help entrepreneurs use creative problem solving to be successful in business.

Terry coaches using appreciative inquiry, creative problem solving and other creative tools so her clients can develop and achieve their highest aspirations in an easier, more satisfying way. She is the CEO of Better3, the parent company of Compass Playbook and Confident Entrepreneur and lives in Orlando, FL. 

Read more about Terry on Amazon and on LinkedIn.

Terry Pappy