Marketing Simplified for Service Business Owners
Business Marketing Intake Series
Part 3: Products and Services
Products and Services
Describe your product/service line:
List all of the products/services and how you work with your clients.
Who are your primary competitors?
What are your differentiators and how are you better than your competitors?
Which products or services are you using as an introductory, low-cost offering to engage new business opportunities?
For example, a half-day workshop, a low-cost training program, a lower-tier product, etc.
How long is your typical sales cycle?
How long does it take for your ideal client take to decide to buy from you, even if it is the low-risk, low-cost product/service?
Less than a week
One to three weeks
One to three months
Six months to a year
Over a year
Describe any products or services that you want to change or add to your business:
Describe how you continually provide value in the form of free content to your list: