Marketing Simplified for Service Business Owners
Part 3: products and Services
Products and Services
Describe your product/service line:
List all of the products/services and how you engage your customers.
Who are your primary competitors and what makes you better/different than them?
List competitors and how you differentiate your products and services.
Which products or services are you using as an introductory, low-cost offering to close new business?
For example, a half-day workshop, a low-cost training program, a lower-tier product, etc.
How long is your typical sales cycle?
How long does it take for your ideal customer take to decide to buy from you?
Less than a week
One to three weeks
One to three months
Six months to a year
Over a year
Describe any products or services that you want to change or add to your business: