Leverage Your Customer Relationships

 

Customer Retention Platform Use Among B2B

Source: ACT-ON and Gleanster Research "Rethinking the Role of Marketing" (2015)

There's no doubt that building stronger relationships with existing customers leads to business growth through more loyalty, advocacy and customer lifetime value. What are you doing to increase wallet share and referrals of existing customers? How often are you acknowledging them, inspiring them and reminding them how much you appreciate their business? Did you know that most people stop doing business with a brand because they felt unappreciated or had a service problem that went unaddressed?

We love working with people who love their customers. Give yourself a break and let us help you design a communication plan that facilitates customer relationship development. Whether it be an automated content management drip funnel, enhanced CRM or a simple email automation that keeps buyers feeling loved, we will work with you to design something that works for your budget and your bizdev goals.

How we increase Customer engagement:

  1. Study the buyer's journey and gather customer insight through qualitative interviews
  2. Identify where customers are listening and when attention lags for opportunities
  3. Design and create narratives and story streams that make customers feel special
  4. Implement automation of content and metrics to measure and improve

The manner we advise and implement customer engagement for you will depend wholly on your goals, your customer preferences and how it will best fit into your overall bizdev strategy. Find out more about how we can help your customers fall more deeply in love with your business by booking a complimentary strategy session with Terry Pappy. Get the love flowing both ways!