Creative and BizDev that Sets You Apart


Save time and money by using one BizDev powerhouse

You don't have to piecemeal your marketing tactics any longer. Our end-to-end creative and ideation services cover the spectrum, so you can get turnkey insight, marketing and content creation that advances your business.


  • Coaching programs
  • Empathic interviews
  • Strategic planning
  • Customer research
  • Teambuilding
  • Workshop sessions
  • Training and education
  • Customer acquisition
  • Positioning strategy
  • Market analysis
  • Sales strategies
  • Marketing strategies
  • Employee insights
  • Process assessment

Content Creation

  • Social media campaigns
  • Websites and blogs
  • Content strategy
  • Inbound marketing (HubSpot)
  • Online course creation
  • Sales funnels
  • Email automation
  • Copywriting
  • eBooks and one sheets
  • White papers
  • Newsletters and articles
  • Landing pages
  • Product descriptions
  • Business narratives

Design Brilliance

  • Full branding packages
  • Website design and SEO
  • Presentations
  • Direct mail
  • Asset management
  • Brochures and flyers
  • Business cards
  • Data sheets
  • Sales kits
  • Promotional collateral
  • Trade show banners
  • Email campaigns
  • Print management
  • Video production

Don't see what you're looking for?

If a specific tactic or marketing treatment is not listed, don't assume we can't make it happen. We have additional creative and business-growing services as well as extended partners for custom projects such as mobile app development, photography and high-production video shoots. Let's talk first and see what you need.

The "3" in Better3 Drives Customer Relationships

Our Relationship Health process is Based on a three-tiered approach:

  1. Better Understanding: Our first goal is to deeply understand you, your business and your customers. This helps us secure a solid grasp of the outcomes you most want and how we can bring them about. Understanding who you are and what makes you unique guides everything we develop for your marketing and lead generation implementations.
  2. Better Communication: Once we have the insight to formulate a brand and a position, we create high quality marketing materials that present you and your business in the most attractive light. We place clear guidelines that keep your content on message and consistent across all customer touchpoints.
  3. Better Relationships: We consider your customer's behaviors and preferences before designing any solution. Every strategy we recommend is driven by a win-win for you and your customers, so you can develop relationships that intensify customer wallet share, advocacy and lifetime value.

Better3's approach to relationship health; the cornerstone of all we do.

we use proven science to achieve better results

We create a balance between customer insight and your big vision to develop a relationship building strategy that grows your business. We want to get you enthused about your business all over again and reinvigorate your customer's passion for why they chose you in the first place. Let's see what we can do for you.


Amazing Design at Affordable Prices


Get high quality creative without the high price tag

Although our award-winning creative team has decades of experience, we don't want to break your bank by charging high-end agency prices. Offering pricing flexibility helps our clients budget and achieve more value with less investment:


Our marketing strategists, coaches, designers and writers are paid by performance. Hourly rates start at $90 and we are happy to estimate and set time caps for easier budgeting. We accept all major credit cards or Paypal, which offers a 6-month, 0% interest same-as-cash option.


Designed for project-based work, we agree on a scope of work and budget up front and then create a convenient payment plan for you. For example, a $10k 3-month project could have an initial deposit of $5K, with $2,500 billed at month 2 and 3, so you have more time to pay for your investment.


Receive a discounted rate for a set amount of creative hours per month with quarterly reconciles. Our most popular model, retainers are based on annual commitments and are best for ongoing needs. The only drawback is if you don't use your preset hours, you do not receive a rollover or refund.

We work within your budget


Talk with us first so we can recommend the perfect payment plan. It's in our best interest to help you succeed so we can continue to work with you and build on the foundation we start together.



Brewster Ambulance Service
Boston, MA
Better3 client since 2010

bizdev provided:

  • Website design/dev
  • Proposal design/dev
  • Direct mail design/dev
  • Copywriting
  • Customer experience consulting
  • Executive team coaching
  • Custom illustration and design
  • Media relations and crisis management
  • Social media management
  • Photography
  • Content management
  • Employee communications
  • Company newsletter
  • Email list management

Business Results:

  • Became MA's largest private EMS provider
  • Awarded six municipal contracts and the Xfinity Center EMS contract
  • Received contract extensions
  • Increased employee count to over 900 persons
  • Unseated 35+ year incumbent providers
  • Grew revenue into multi-millions, fastest growth in six years from restart in 2010

Reboot of the Family Business

Founded in 1906, Brewster Ambulance is one of New England's oldest ambulance services. At its peak, Brewster had over 150 vehicles and more than 500 employees in nine locations servicing major hospitals and communities from Boston to Cape Cod, translating to 75 percent of the Boston market and over 200,000 transports a year. It was sold to by Medtrans New England Inc., a subsidiary of Laidlaw Inc. in 1997.

Business Challenge:

Mark Brewster re-started the company in 2010, after noticing that the marketplace had become stale with incumbent providers and less-than-optimal EMS performance. Brewster wanted to improve the performance of EMS, be the leader in quality service and revitalize the brand reputation his family had worked so hard to build.

Although the legacy brand mark was retained, Brewster still needed a marketing communications overhaul. Their communications were incomplete and not reflective of the caliber of service they wanted to demonstrate to the public.

We continue to work closely with Brewster Ambulance to develop a consistent communications platform as well as business development proposals and strategies. Our work together and their commitment to quality has helped them set new precedents in the EMS industry.


Blue Space Consulting
Roy Barnes
Orlando, FL
Better3 client since 2008


  • Brand and style guide design and development
  • Website design/dev
  • Copywriting
  • Custom illustration and design
  • Photography
  • Videography
  • Direct mail design/dev
  • Corporate identity package
  • Brochure design/dev
  • Book promotional collateral
  • Book cover design
  • eNewsletter and email automation


  • Established a preferred brand presence in crowded marketplace of consultant services
  • Achieved engagements with Hewlett-Packard, PG&E, Toshiba, Michelin, Datamark, Forsythe Technologies, Delta, Acura and others
  • Created a speaking platform to increase quality speaking engagements leading to client engagements
  • Sold over 600 copies of Customer Experience 365 in less than 3 weeks on Amazon

Customer Experience Independence

Blue Space Consulting is a B2B and B2B2C consultancy that helps business leaders and front line teams deliver experiences that improve overall business performance. BSC focuses on:

  1. Customer Experience
  2. Strategic Alignment
  3. Team Empowerment
  4. Change Management
Customer Experience 365

Business Challenge:

Roy Barnes launched Blue Space Consulting in 2008, and came to Better3 for a professional brand, narrative, website and the business development materials necessary to attract Fortune 500 clients. Consultants have a stigma of primarily offering overpriced advice with little implementation and are also an overpopulated category. The goal was to distinguish Blue Space in such a way that attracted the attention of organizations typically oriented toward large, more established consultancies, and win Blue Space substantially larger engagements.

We designed and built a new brand as well as an infrastructure of communications tools for Blue Space Consulting. In 2015 Roy published Customer Experience for Dummies, and we designed a new brand, website and print collateral for his speaking platform. In 2016, Roy published Customer Experience 365: Daily Advice for Better Customer Service with a cover we designed, and sold over 600 copies in the first 3 weeks on Amazon.com

Our work with Blue Space continues as we support his ongoing bizdev efforts to gain higher paying speaking opportunities, new book deals and higher quality client engagements.


We have many more case studies to share, and the best way to learn how we have helped our clients with their bizdev, book a complimentary strategy session with Terry Pappy or simply call us at 407-896-4088.


Client Testimonials


"My upgraded website finally reflects the experience I wanted my patients to expect and how committed I am to their wellness. It also saves me time by addressing questions, scheduling online and preparing them for their appointment. Better3's content creation keeps my patients health-educated and more aware of keeping their care on track."

—Dr. Susan Stone, Physician-Owner, Stone Wellness


"Terry Pappy has true creative talent. We met in person and over the phone several times and she was able to capture the essence of what I was looking for creatively. She and her team at Better3 bring great vision, enthusiasm and passion for the work and it shows in what was done for me and my business. Better3 gets my very highest recommendations for great service and great creative."

—Roy Barnes, CEO Blue Space Consulting


"I was so busy writing, I didn't have time to create a website and brand for my newly published books, yet I needed to market my work. Better3 not only did an amazing website for me, they helped me launch a brand that totally captured my personality and style. They continue to advise me on how to market my new books and stay in touch with my readers."

—Andrea K. Stein, Author, “Fortune’s Horzion” and “Secret Harbor”


"I asked Better3 to upgrade my website for me. I didn’t know how poor a job communicating my message I was doing until we completed the discovery process. After working with them and completely revamping my web presence, traffic to my site has increased 1,000%, my professional fees are up 40% and I am now turning away work at a time when my competitors are scrapping for business. I can’t imagine life before Better3."

—Dr. Ed Barrows, Partner at Cambridge Performance Partners


"Before Better3, my brand wasn't defined. I was offering a bunch of different services, and some clients knew me for hair, others for coaching, and others for Reiki. Now, I have the confidence to deliver my brand and attract the right clients for my growing business."

—Melanie Ash, Owner, Melanie Ash Integrative Beauty


"I didn’t believe it was going to be this easy! I’m now reaching and connecting with a very niche audience and building a solid reputation. I feel so much more confident in my business and brand with creative guidance from Better3."

—Christine Danyi, Owner, Everything Can Heal


"Better3 is awesome. Their team is smart and full of positive energy. Terry Pappy is an extraordinarily incisive thinker who asks the right questions. The result is enlightenment and illumination about the most important stuff facing your career, organization or industry. Better3 is very easy to work with. They care deeply about the people they serve and the people they work with. For all of these reasons, and more, I wholeheartedly recommend Terry and Better3 to work with you and/or your organization. They are wonderfully talented and will bring you closer to the things that are most important to your success."

—Bob Kodzis, Chief Creative Catalyst at Flight of Ideas, Inc.


"I have known Terry for a number of years both as a client and as a participant in marketing groups. Terry is an extremely sharp and very personable professional. As a partner of ours, Better3 was able to aggregate feedback from numerous sources within our organization and assemble a set of choices and ultimately a solution that worked well for our organization. They are timely and operate in an authentic and nimble manner. I have enjoyed each time that we have worked together and would not hesitate to reach out to Better3 again for help as the right situation arises."

—Greg Finkelstein, Chief Operating Officer and SVP at Deltak


"Better3 deeply understands the critical work my team does for our clients. They communicate with our clients and network with integrity and clarity about the work that we do to support health care improvement. I have total confidence in them."

—Dr. Kate Goonan, CEO of Goonan Performance Strategies


We’ve been working with Better3 for over a year and worked on a variety of projects with them. They are true professionals and the turnaround on work is outstanding. I would recommend Better3 to anyone seeking a talented web development/design team.

—Renee (Menkova) Seltzer, Founder and VP of Marketing Feeding My Kid


"Terry is a solid professional that always delivers on her commitments. She has extensive creative talent and goes beyond by taking the time to understand all aspects of the business to ensure the work contributes to the overall objectives. She can be counted on to take a concept and deliver a top notch solution."

—Tina Hayes, Director Global Solutions - SaaS Software at ServiceMax


"Better3 is innovative, creative and excels at pushing clients to go beyond ‘“the box.” Their ability to understand the customers’ needs and desires and translate them into action items and concepts for the individuals and companies they consult with is beyond compare. When you work with Better3 you feel like you have an advocate and friend on your team. They are professional, reliable, energetic and constantly learning new and innovative things to share with their clients. They are a long-term partner but if you need something quick they can do that as well. We never doubted their ability to grasp a new concept and help us maximize our efforts. I not only highly recommend Better3, I believe if you do not choose them to work with, you have lost an opportunity for something wonderful to happen."

—Christine Ebeltoft-Bancalari, Co-Founder/Director - Down Syndrome Foundation of Florida


"Terry is the rare executive who combines intellectual horsepower, drive, fearlessness, empathy, and the desire to “do the right thing.” Terry and her team approach new marketing and communication initiatives very much attuned to hearing the customer’s voice, ensuring that a company’s message and meaning will resonate and motivate. In working with them, they display a dexterity and flexibility that’s unusual…they seek out ideas and weave them seamlessly into a set of strategy and tactics that is authentic and most importantly, effective.

"Better3 has an uncanny ability to quickly understand the messaging of who a company is and how best to wrap that into a communications strategy. They do this with passion, ingenuity, honesty, consistency and positive measurable results. They inspire others to perform at their best. Terry and her team are the epitome of professionalism. Out of all of the marketing, branding, creative or communications resources I have worked with, they rank in the top three. They think long term, are both analytically strategic and brilliantly creative and focus energy where they can have the most impact. Any person that has a desire to grow their business and get it done right the first time should call Better3."

—Robert Urban, CEO of PaperBoat Media and Published Author


"Relationship, experience, and skill, Better3 is at the top of their game in several arenas. No better than Better3 to help a new or mature business through interactive, branding, print or copy. They bind to the work which is always reflective in its quality. We have collaborated on a number of projects and every time we have come out with a satisfied client. Creative is tricky and they nail it. Their excitement and vigor is always welcome around our studio and we look forward to working with them many times over."

—Micheal Morgan, Co-Founder at Good Theory Inc.


"A rare talent. Passionate. Talented as heck. Bottom line, Better3 is extremely good at what they do. They have a wealth of knowledge and expertise when it comes to website development, strategy, creative and execution. From the early stages of client discovery, they quickly uncovered the necessary key components and essential needs of the client. They are wonderful at managing and exceeding client expectations. Recently, I consulted with them on a design project. They were full of rare and unique ideas and suggestions—that in the end, will grow my business exponentially. Terry is smart... she surrounds herself with top talent team members who only make her shine even more. I highly recommend Better3 to any large or small scale business."

—Deanna (Ballard) Hunt, Investor and National Marketing Representative

Client Roster

  • AAA National
  • Marriott Vacation Club International
  • The Ritz-Carlton Club
  • Grand Residence Club by Marriott
  • Horizons by Marriott
  • Orlando Sentinel Communications/Tribune
  • CNL Financial Group
  • IBM/Advantis
  • Sprint
  • Darden Restaurants
  • BellSouth
  • Orlando Health
  • Huntington Banks
  • Dillard's
  • Orlando Sentinel Online/Digital City Orlando
  • Sears
  • JC Penney
  • Bealls
  • Publix
  • Winn Dixie
  • Gooding's
  • Optimal Translation and Transportation
  • Optimal Phone Interpreters
  • Godfrey Design Consultants
  • Opus Partners
  • eQuip Enterprises
  • Herbert J. Sims & Co., Inc.
  • At Peace Hospice Care
  • TransAction Associates, Inc.
  • Melanie Ash Total Beauty
  • Rasmussen College
  • Chip Madera Health Care Acceleration
  • Baldwin Park
  • Connextions
  • Caxiam Group
  • Roy Barnes
  • Florida Hospital Cancer Institute
  • Blue Space Consulting
  • Dyverse Marketing Group
  • Ed Barrows
  • Stratus
  • Total Medical and Modification Services
  • Massachusetts General Hospital Center for Performance Excellence (Partners HealthCare)
  • Local Motion of Boston
  • 128 Business Council
  • Goonan Performance Strategies
  • Mojo Interactive
  • Home Repair Depot
  • Florida Virtual School
  • Down Syndrome Foundation of Florida
  • Brewster Ambulance Service
  • Brewster Coach
  • American Home Companions
  • National Association of Professional Background Screeners
  • American Suzuki
  • Cambridge Performance Partners
  • M&L Transit Systems, Inc.
  • Creative Education Foundation
  • Association for Commuter Transportation Patriot Chapter
  • Grom Social, Inc.
  • National Rural Transit Assistance Program (NRTAP)
  • Association of Professional Drone Pilots
  • Dr. Marissa Magsino and Bumatako