Marketing Simplified for Service Business Owners

Are you in the business of YOU?

Terry Pappy, Founder and Chief Creative Strategist, shares about being in the Business of YOU


For the love of writing.

When I create a brand story for a client, I search for what makes them most special. What are their stand-apart qualities? What makes them jump out of bed in the morning? What is their favorite way of serving their clients?

When I explore their client stories, I unearth the real magic that lies within people. It enables me to craft a story, a message and a brand that promotes the "know, like, trust" factor and builds relationships.

Being able to free a client to be who they really are is one of the greatest gifts I have to offer. I love seeing a client more fully embrace—and showcase—their uniqueness, It makes the creative work I do incredibly rewarding and satisfying.


What's the "3" in Better3?

Over time I created a simple three-pronged approach to marketing and branding strategies that has worked incredibly well for our clients. By reverse engineering the end game and deepening our understanding of business relationships, we were able to increase the effectiveness of our sales and marketing solutions tenfold. Here's the breakdown:

  1. Better Understanding: Our first goal is to deeply understand our clients, their consultancy and their clients. This helps us get a solid grasp of the outcomes they most want and how we can bring them about. Understanding who our client is and what makes them unique guides everything we strategize for their marketing and sales processes as an Independent Consultant.

  2. Better Communication: Once we have the insight to formulate a brand and a position, we create much simpler—and clearer—marketing messages that drive business and optimize existing business. We productize services to make them a "can't say no" proposition for prospects, which simplifies marketing and facilitates the longevity of consulting engagements.

  3. Better Relationships: We consider our client's behaviors and preferences before designing any solution. Every strategy we recommend is driven by a win-win for our clients and their clients, so they develop healthier business relationships that increase wallet share, advocacy and lifetime value.


Better3's approach to relationship health; the cornerstone of all we do.