Brewster Ambulance Service
Boston, MA
Better3 client since 2010

Business Development Tactics:

  • Website design/dev

  • Proposal design/dev

  • Direct mail design/dev

  • Copywriting

  • Customer experience consulting

  • Executive team coaching

  • Custom illustration and design

  • Media relations and crisis management

  • Social media management

  • Photography

  • Content management

  • Employee communications

  • Company newsletter

  • Email list management

Business Results:

  • Became MA's largest private EMS provider

  • Awarded seven municipal contracts and the Xfinity Center EMS contract

  • Received contract extensions on every new municipal contract won

  • Increased employee count to over 2,000 persons

  • Unseated 35+ year incumbent providers

  • Grew revenue into multi-millions, fastest growth in nine years from restart in 2010

  • Helped Mark Brewster win New England CEO of the Year from EY in 2018


Reboot of the Family Business

Founded in 1906, Brewster Ambulance is one of New England's oldest ambulance services. At its peak, Brewster had over 150 vehicles and more than 500 employees in nine locations servicing major hospitals and communities from Boston to Cape Cod, translating to 75 percent of the Boston market and over 200,000 transports a year. It was sold to by Medtrans New England Inc., a subsidiary of Laidlaw Inc. in 1997.

Business Challenge:

Mark Brewster re-started the company in 2010, after noticing that the marketplace had become stale with incumbent providers and less-than-optimal EMS performance. Brewster wanted to improve the performance of EMS, be the leader in quality service and revitalize the brand reputation his family had worked so hard to build.

Although the legacy brand mark was retained, Brewster still needed a marketing communications overhaul. Their communications were incomplete and not reflective of the caliber of service they wanted to demonstrate to the public.

We continue to work closely with Brewster Ambulance to develop a consistent communications platform as well as business development proposals and strategies. Our work together and their commitment to quality has helped them set new precedents in the EMS industry.


Blue Space Consulting
Roy Barnes
Orlando, FL
Better3 client since 2008

Business Development Tactics:

  • Brand and style guide design and development

  • Website design/dev

  • Copywriting

  • Custom illustration and design

  • Photography

  • Videography

  • Direct mail design/dev

  • Corporate identity package

  • Brochure design/dev

  • Book promotional collateral

  • Book cover design

  • eNewsletter and email automation

  • Content marketing


Business Results:

  • Established a preferred brand presence in crowded marketplace of consultant services

  • Won engagements with Hewlett-Packard, PG&E, Toshiba, Michelin, Datamark, Forsythe Technologies, Delta, Acura and others

  • Created a speaking platform to increase quality speaking engagements leading to client engagements

  • Sold over 600 copies of Customer Experience 365 in less than 3 weeks on Amazon


Customer Experience Independence

Blue Space Consulting is a B2B and B2B2C consultancy that helps business leaders and front line teams deliver experiences that improve overall business performance. BSC focuses on:

  1. Customer Experience

  2. Strategic Alignment

  3. Team Empowerment

  4. Change Management

Customer Experience 365

Business Challenge:

Roy Barnes launched Blue Space Consulting in 2008, and came to Better3 for a professional brand, narrative, website and the business development materials necessary to attract Fortune 500 clients. Consultants have a stigma of primarily offering overpriced advice with little implementation and are also an overpopulated category. The goal was to distinguish Blue Space in such a way that attracted the attention of organizations typically oriented toward large, more established consultancies, and win Blue Space substantially larger engagements.

We designed and built a new brand as well as an infrastructure of communications tools for Blue Space Consulting. In 2015 Roy published Customer Experience for Dummies, and we designed a new brand, website and print collateral for his speaking platform. In 2016, Roy published Customer Experience 365: Daily Advice for Better Customer Service with a cover we designed, and sold over 600 copies in the first 3 weeks on

Our work with Blue Space continues as we support his ongoing bizdev efforts to gain higher paying speaking opportunities, new book deals and higher quality client engagements.


We have many more case studies to share, and the best way to learn how we have helped our clients with their bizdev, book a complimentary strategy session with Terry Pappy or simply call us at 407-896-4088.